Goals
Purpose
Convert the problem into measurable outcomes that the program can be held accountable for after delivery.
How to use it
- Write the target as an outcome, not a feature or activity.
- Tie the target to a baseline, metric, time horizon, and evidence source.
- Confirm that sponsors agree the target is worth funding and measuring.
Example
Reduce onboarding cycle time from 18 days to 7 days for standard accounts within two quarters of launch.
Owner
The business sponsor owns the target; the program lead ensures it is measurable and traceable through Embed.